Fruitshop logo

I found this assignment really interesting.  I enjoyed the process of having to associate words with images.  This process was made even more interesting because the brief stated we could not use fruit shapes.  I came up with loads of ideas and combinations and finally settled on this design because of the contemporary design, the use of colour and simple yet easily recognisable logo.

Shoes and Cars......

I loved this exercise and the process of the thinking through what kind of typeface could be associated with an image.